Off The Press Features

Powerful reporting functions

If you can't monitor the success of your campaign you might as well not bothered sending it in the first. Off The Press gives you a powerful set of reports so you can effectively see your return on investment.

Features

General statistics
Statistics include: number of emails sent, number of email viewed (as a % of total), number of links clicked (unique vs. total), who clicked what links, number and % of unsubscribe requests, number and % of bounced addresses, who bounced, who unsubscribe.
Link activity
The link activity report combines a tabular report with a 3D flash chart to show you what sections of your newsletter were most popular.
Compare campaigns
You can compare up to 3 separate campaigns to see how successful they were next to each other. Use this information to form opinions on why certain campaigns were more successful than others and adapt future campaigns accordingly.
Group interests together so they can be targeted more effectively
View all the members who clicked on a certain link and filter them into a new list. Knowing what this group of people are interested in allows you to target them more effectively in future campaigns.
Coming soon - (ROI) Return On Investment tagging
Is a specific campaign supposed to generate publicity to a specific area of your web site? Add a tracking tag to that page and Off The Press will record what members actually made it to that specific page.
Coming soon - FSPA (Full Site Path Analysis)
Most email marketing tools will tell you what your members clicked on. Off The Press takes this to another level and tells you every subsequent page each member visited and on what page they left your site.

Powerful reporting features screen shot

I’ve been looking for the perfect email marketing platform for my clients. After trying many of the so called leading company’s efforts I can honestly say that I have now found the perfect tool. Thank you all for making my life a lot easier. My clients love it.

Mark Tindall, Tindall Consulting

We considered developing our own email marketing application in-house but soon realised that it would have taken several months to complete. Finding Off The Press was like Christmas coming early. It does everything we could have dreamed of and more.

Secret Weapon Design PTY LTD

Thank you for introducing me to your email marketing module. I’ve been using it for four months now with great success. It allows me to inform my clients of special offers and general promotions at the touch of a button

Jeff Griffin, Avis Woking

Off The Press rocks, thanks to Internet Dreams for building a system that actually thinks about the end user.

Jackson Hartly

I've tried several web based email marketing platforms and have found Off The Press to top the list. I love the fact it is so powerful whilst being incredibly simple to use.

Paul Jacob

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